What do certain colors mean in digital advertising?
Color is a powerful element in digital advertising. Here are some best practices to keep in mind:
Red is a powerful color in digital ads, stimulating consumers’ minds and encouraging them to make impulse purchases.
Orange is known to increase oxygen supply to the brain and stimulate mental activity.
Green represents confidence and safety, reassuring buyers that they’re making the right, safe choice.
Blue has a calming effect in consumer’s as well as varied connotations including smoothness, cleanliness, and nature.
Yellow encourages consumers to see a product as conjuring playfulness and youth.
Black tends to be associated with luxury, attitude, and power.
Now wonder why we see so many sharp and colorful ads?