Digital revolutions happen frequently in technology, where some fads last and some disappear. 

In the same way that Facebook created a revolution in the digital world, Orkut just vanished with no trace of its existence.

Chatbots, or artificial intelligence, have a variety of uses in a variety of industries. They can help you with all of your daily tasks, like waking you up, sending you the weather, and even paying your bills. You have probably used well-known chatbots like Apple’s Siri and Google Assistant. These AI chatbots have all been launched to simplify our lives.

Chatbots in Marketing Dimension:

The “Chatbot” is a cutting-edge piece of technology that significantly influences marketers’ desire to communicate with their customers in a tailored way. The idea of AI chatbots has now been embraced by the digital marketing industry as the next level of automation.

Chatbots use the same two-way communication that social media platforms use to connect the entire universe. The main benefit for marketers is that they can have a large number of chatbots that can serve an endless number of clients.

Chatbots will interact with visitors to your websites, offer them insightful information, and support them throughout their online experience. By interacting with the bot in real-time, customers may acquire all the information, and answers to all their questions, receive support and even make a purchase decision. Also, it will eliminate future consumer uncertainty and unanswered questions.

The main benefit of having a chatbot on your website is lead generation. At its best, email marketing will generate 15% of its initial leads. However, it will have a conversion rate of 0.5% after going through the filtering process of follow-up, subscribe options, and tailored emails, which is a little discouraging.

The conventional email database is no longer necessary. The conversational flow and reply buttons will assist you in gathering data points and qualifying leads as soon as a client initiates the chat, after which marketers can take it further.

According to the data, chatbots may easily provide 85% open rate and 35% click-through rates, which is a significant amount. The fact is that people prefer quick, in-the-moment responses in the form of tailored conversations, which the chatbot enables. Marketers observed a considerable decrease in costs and a sharp rise in the effectiveness of their promotional activities.

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