Social media has become an integral part of people’s lives. Not only has it become an efficient tool for communication, it also is a further platform for information. Lots of businesses create social media accounts not only to urge in-tuned with their consumers but to also share updates regarding their companies. Some would argue that the dissemination of data on social media is simply as effective as an internet site. Facebook pages, especially, are almost considered good as an internet site. However, is it really an honest enough substitute? to seek out out, let’s run down an inventory of pros and cons:

PROS

• Better Engagement with Consumers

There is no denying that companies can directly communicate with their consumers with the assistance of social media. There are even some that post their frustrations about products and services on the company’s Facebook page. However, these same companies also directly respond, defend, or maybe placate said customers. Through this, it gets easier for both companies and consumers to urge in-tuned with each other .

• Assist in Identifying audience

With a Facebook page, it becomes easier to spot a business’ target market. Entrepreneurs are notified through every Like and Follow the page generates which FB user visit their page. From there, they inspect the profiles of followers and gauge their interests, which helps determine spending habits and shopping preferences.

• Build a Trustworthy Brand

As a marketing tool, having a Facebook page lends some credibility. After all, companies that don’t have a page can seem outdated. Also, companies that engage more with their audience seem more receptive, and therefore the more that a business interacts through Facebook, the more they instill brand loyalty. While there are advantages to using an FB page, it does have some limitations compared to a fanatical website:

CONS

• Intense Competition

There are more pages being created a day. this suggests that at some point anybody of these pages would attract the eye of consumers. Even posting unique content on your page doesn’t guarantee retention among followers. While there are other ways of regaining traffic, the creation of other pages with similar content alongside the short span of users makes it harder to stay followers.

• Questionable Authenticity

It’s easy to make a Facebook page. One reason it’s very easy to line up is that there’s already a template. Considering how easy it’s to make a page, it’s even as easy to duplicate an identical one. The user can simply grab a politician image from the brand and use it as a profile and background photo. As a result, this might lead potential consumers to question the legitimacy of the FB page.

• Limits on customization

Although you’ll provide basic company information on a Facebook page, this might prove insufficient counting on the scope of the business. Unlike during a website wherein entrepreneurs could create as many pages dedicated to products, services, updates, press releases, and everyone other relevant content. There is no doubt that creating a Facebook page is important in building a web presence. However, a fanatical website remains important to solidify your company’s brand. A Facebook page is just another tool for information and communication for consumers. If you are looking for a business page for your company or brand, write us at info@aaranyaadvertising.com or visit www.aaranyaadvertising.com for other services.