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PR AND MEDIA

Bringing your story to life through PR and Media Solutions

Public relations (PR) and media services are an essential part of any successful business. PR activities can help to create a positive image for your brand, build relationships with stakeholders, and ensure your message reaches the right audience. Media services provide a platform to effectively share your message, whether it’s through traditional or digital channels.

Our public relations services are tailored to our clients’ needs and includes press release writing and distribution, media relations, press conferences and events, media training, and more. We have a talented team of writers, strategists, and creative professionals who work together to ensure that our clients’ messages are communicated effectively and accurately.

Our media services include media buying, planning, and placement of ads in traditional and digital media. We work with our clients to develop the most cost-effective and targeted campaigns that will reach their target audiences. We also provide media monitoring to ensure that our clients’ messages are reaching the right people.

We have extensive experience in digital marketing, including search engine optimization, website design, email campaigns, and social media management. We understand the ever-changing landscape of digital marketing, and we are committed to staying up-to-date with the latest technology and trends.

A World of
Digital Skills Covered

DIGITAL
PR

TRADITIONAL - TV,
RADIO & PRINT

CRISIS
COMMUNICATION

CONTENT
SERVICES

IDENTITY
MANAGEMENT

PROGRAM
PACKAGING

A World of
Digital Skills Covered

DIGITAL
PR

TRADITIONAL - TV,
RADIO & PRINT

CRISIS
COMMUNICATION

CONTENT
SERVICES

IDENTITY
MANAGEMENT

PROGRAM
PACKAGING

Digital PR

Digital PR is an online marketing strategy used by businesses to increase their online presence. Therefore, We have created network with journalists, bloggers and influencers to amplify our reach as needed. For instance, we utilise our networks reach and send online press releases to gain high-quality backlinks, social media mentions and to improve SERPs. For example, We create campaign on our clients agenda and influence users perception towards our clients Brand or any services.

Traditional - TV, Radio and Print

This is a traditional way to promote your organization and product and communicate your USP via TV, Radio, Print ads. Similarly, In this digital world, there are still few products who expect a good response from a traditional way of marketing in India. Therefore, We offer Media buying and management for our clients objective.

Crisis Communication

Image of the Brand is of utmost importance when it comes to TRUST by their customers. Therefore Crisis communication enables a treatment to deal with negative sentiments and perception towards the Brand.
In other words, The effort taken by a company to communicate with the public and stakeholders when an unexpected event occurs that could have a negative impact on the company’s reputation. We deploy mediation approach to mitigate the risk of the organisation for improved image and minimize the gap with stakeholders and audiences.

Content Services

Content refers to the representation of the core message. Therefore, we at Aaranya Advertising, have created broad range of content services. for our clients. It ranges from; Conceptualization, writing, production, publishing and agenda driven contents.
For example, it may need illustration to specific requirements, such as: Portfolio, Corporate website, Product illustration, Stakeholder communication, Press release, Web publishing, Email marketing, Program content, etc.

Identity Management

Identity management is about creating and managing your “Name” or “Image” in your industry vertical. For instance, a program for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public/audiences.
Above all, such drive create a sustainable substance for the company/Brand which eventually reap up long term fruits.

PR and Outreach Programs

Subsequently, in this segment, we design programs in form of Event, Conferences, Campaign, etc. to initiate organizational agenda and objectives. In addition, we assist organization to proof their specific drive, e.g. – Promotional, Educational, Training, Talent hunt, CSR, Stakeholder management and conference layouts. Meanwhile we keep on exchanging requisite “substance” with client to keep “agenda” in sync. In short, this segment suggest the “additional” aid and push to their marketing and communication exercises.