MICE

Meetings, Incentives, Conferences and Exhibitions (MICE) is a type of tourism in which large corporate or groups are brought together. Recently there has been a trend towards using the term “Meeting Industry” to avoid confusion. As the name is referred these events can be for
a professional meeting between the corporate, dealers, vendors etc., where conference and exhibition is a kind of tourism where corporate can present their products or their thoughts and experience in the industry.