SEO Strategy

Advance Strategies for SEO

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Advance and Effective Stratgies for SEO in 2018 The technology & world are changing on the regular basis as Google algorithm also does regularly i.e. 500 to 600 times every year. The techniques which could have won a couple of years before are not only obsolete now, but they may even hurt your website ranking. […]

Now that the GDPR is here, what’s the way forward for consumers as well as businesses?

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From May 25, 2018, a new journey under the European Union’s General Data Protection Regulation (GDPR) has begun. Day one of the new regulation saw various US-based websites and applications blocked for data subjects in the EU. Multi-billion-dollar lawsuits have already been filed against major entities for alleged violation of the new rules for following […]

Startups are the new oil for cash-rich Jio

Startups are the new oil for cash-rich Jio

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Reliance Jio, the Mukesh Ambani-promoted company, is scouting for more investments following two transactions in April as it seeks to create a comprehensive ecosystem of digital products and services around its core telecom service. The unit of the Rs 6.11 lakh crore Reliance Industries (RIL) wants to invest in or acquire ventures operating in the […]

The Life And Death Of The Ad Networks

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The ad network is a great business model. No, it’s amazing. You could start one in the morning with two people and be making 200K by the end of month. It’s easily done. You just need to know the right people at the right agencies – and if your story is reasonably compelling, you’ll be […]

Programmatic advertising: India Story

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For many brands, programmatic advertising is still a ‘black box’ as they don’t understand the jargons used. In fact, leading players like Centro have a dedicated glossary for programmatic advertising to educate marketers on the different acronyms used.   Programmatic Advertising: India Story   India is one of the fastest growing advertising markets globally although, […]

Artificial intelligence(AI) effect on publishers business

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Artificial Intelligence (AI) is a rapidly advancing technology, made possible by the Internet, that may soon have significant impacts on our everyday lives. Current Uses of AI: Although artificial intelligence evokes thoughts of science fiction, artificial intelligence already has many uses today, for example: Email filtering: Email services use artificial intelligence to filter incoming emails. […]