Color is a powerful element in digital advertising. Hereare some best practices to keep in mind:
Red is a powerful color in digital ads, stimulating consumers’ minds and encouraging them to make impulse purchases.
Orange is known to increase oxygen supply to the brain and stimulate mental activity.
Green represents confidence and safety,reassuring buyers that they’re making the
right, safe choice.
Blue has a calming effect in consumers aswell as varied connotations including
smoothness, cleanliness, and nature.
Yellow encourages consumers to see a product as conjuring playfulness and youth.
Black tends to be associated with luxury,attitude, and power